Taiwan Machine Tool Association Participates in AMTEX New Delhi to Explore India’s Potential Market
AMTEX – the India International Machine Tools and Automation Exhibition – is one of the largest exhibitions for the metal cutting and machine tool industry in India. It was held grandly from July 26 to 29 at Pragati Maidan, the International Exhibition Center in New Delhi, attracting nearly 400 exhibitors from Taiwan, China, Germany, Japan, Korea, India, Italy, and other regions. Global machine tool leaders such as Hexagon, Makino, Mazak, Mitutoyo, Renishaw, SCHUNK, as well as major Indian manufacturers like Ace Micromatic, BFW, Hindustan Hydraulics, Jyoti CNC, and LMW all participated, highlighting the exhibition’s strong representation in North India.
This year, eight Taiwanese companies joined the association’s group exhibition: Shin Tiger, Fucai, Gao Re Furnace Industry, Ming Yang, Yi Chang, Quan Ying, Long Xuan, and Yong Dian, covering a total area of 120 square meters. Many other Taiwanese companies, such as Ying Han, Zheng He Yuan, Syntec, and Qiao Sheng, also showcased their products. On the morning of July 26, Deputy Representative Hsieh Po-Hui and Economic Section Chief Chen Yu-Chi from the Taipei Economic and Cultural Center in India visited the exhibition, accompanied by association staff to meet exhibitors, exchange views, and understand the marketing status of Taiwan’s machine tools and components in India.
Although automation machinery was one of the highlights of the show, due to India’s low labor costs, few exhibitors showcased automation solutions. Most machines on display still relied on manual operation. Indian exhibitors largely echoed Prime Minister Modi’s “Make in India” initiative, with major companies focusing on CNC machine demonstrations.
To expand their presence in the North Indian market, exhibitors actively sought partners and engaged in in-depth discussions with local buyers during the event. Exhibitors expressed that the North Indian market holds immense potential, and the exhibition provided excellent business opportunities—not only connecting with agents and distributors from both North and South India but also attracting numerous end-users for negotiations. They believe more companies will enter the market in the future. However, Indian customers are more price-sensitive and have stricter machine specifications, making the market highly challenging. Taiwanese companies planning to deepen their presence in India must also consider the incomplete local technology and supply chain. Therefore, Taiwanese businesses should integrate one-stop solutions and adopt group marketing strategies to consolidate resources, seize the opportunity to enter the Indian market early, and diversify risks.
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